Speaking of the partnership, UEFA marketing 🍎 director, Guy-Laurent Epstein, said: “We’re delighted to have secured bwin as the first ever Official Sports Betting Partner for one 🍎 of our competitions at Official Partner level.

“The partnership with bwin allows UEFA to engage more openly with the sports betting 🍎 sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.

“bwin is the 🍎 world leader in responsible sports betting with a rich and long-standing tradition of partnerships in football, supporting clubs, federations and 🍎 competitions worldwide.

“Their vast experience with sponsorship activations will be an invaluable contribution for both competitions.”