Goal is here to tell you everything you need to know about the incident.

Ronaldo has once 🧲 again been one of the star attractions at the European Championship, scoring three goals in Portugal's first two group matches 🧲 to put them within sight of a place in the round of 16.

However, the Juventus superstar's exploits on the pitch 🧲 have been overshadowed by a now-infamous show of contempt towards one of the world's most popular brands in front of 🧲 the media.

What was the Cristiano Ronaldo - Coca-Cola incident?